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抖音日活跃客户破六亿 方案将来一年让原创者赚800亿

9月15日,第二届抖音创作者大年夜会在上海举行。在当天的主题演讲中,北京字节跳动CEO张楠发布了抖音最新的数据:截至2020年8月,包孕抖音火山版在内,抖音的日活跃用户已逾越了6亿。

抖音日活跃客户破六亿 方案将来一年让原创者赚800亿  广东省国税网上办税大厅 梅州热线 广州二手房买卖合同 山东枣庄新闻 兴宁乡情网 河南话考试 城阳公交 龙岗东升学校 天津建材 镇江路二手房 第1张

会上,抖音还发布了创作者搀扶成就单,畴昔一年,有逾越2200万人在抖音合计收入逾越417亿元。张楠透露显露,将来一年,抖音希望把这个数字翻一番,让创作者们的收入到达800亿。

抖音日活跃客户破六亿 方案将来一年让原创者赚800亿  广东省国税网上办税大厅 梅州热线 广州二手房买卖合同 山东枣庄新闻 兴宁乡情网 河南话考试 城阳公交 龙岗东升学校 天津建材 镇江路二手房 第2张

本年年初的疫情,让线下需求大年夜量转移到线上,催生出直播带货、在线办公、网上授课、线上健身等新业态,视频和直播在人们生活生计中扮演着愈来愈主要的脚色。

“生活生计成就抖音,抖音丰硕生活生计”,张楠说。为了满足用户多种生活生计场景的需要,抖音前后推出并完善了直播、社交、电商、搜索等全新的用户处事场景,丰硕了人们的平常生活生计。“承接这些场景,处事好分歧需求的用户,是一件异常有压力的工作。”张楠透露显露。

在演讲中,张楠提出,人是抖音的根蒂,并从功能和处事、内容和算法、对数据的存眷三方面阐释了抖音对以报酬焦点的思虑。对外界存眷的直播电商等新功能和新处事,张楠透露显露,抖音推出任何新功能,考虑的都是对用户、对社会的价值,而不是纯挚寻求数据增加。“我们干工作,唯一的考量就是用户实其实在的价值增益。”

会上,抖音同时公布了全新的创作者搀扶企图。抖音市场负责人史琼透露显露,将来一年,抖音将投入价值100亿元流量资本,颠末历程流量搀扶升级、处事手段完善、变现渠道扩大三方面,匡助创作者在抖音赚到800亿元。按照全新的创作者搀扶企图,抖音将颠末历程流量券的形式把流量直接发放到创作者的账户里,让流量感知更透明,流量利用更自立。

据悉,客岁抖音“创作者成长企图”定下的方针是让最少1000万创作者在抖音获得收入,这个方针已逾额完成。截至今朝,已有2200万名创作者在抖音创收417亿元。此次计划定下了更高的方针,旨在让更多创作者受益。

别的,抖音还将升级创作者处事平台、升级版权庇护平台,扩充创作者学院课程,延续优化用户的创作体验。

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