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威亚推荐的肯德基精品咖啡,要不要试试?

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据统计,本次肯德基发布的干冻即溶咖啡,现有三种口味,均选用了冻干技术。说白了干冻咖啡,就是指将打磨的液体咖啡根据冷藏、提升的功效把水份除去,对比于速溶咖啡咖啡,可以更强的复原咖啡口味。新闻记者注意到,该产品系列可根据微信小程序、天猫店等方法网上选购,并在全国各地一部分店面线下推广市场销售。

威亚推荐的肯德基精品咖啡,要不要试试?  深圳西餐厅 河南特岗教师报名入口 武汉中国旅行社 宁波单车网 吉首市区号 安徽烽火台 青海酒店 莱芜人民政府网 南京美瑞 青海高考网 第1张

对比星巴克咖啡、COSTA、瑞幸咖啡等加盟品牌,肯德基进军咖啡好像是在运营一项“第二职业”。事实上,肯德基一直是咖啡界的不张扬游戏玩家,凭着全国各地店面总数和网上数据vip会员的基本,今年度肯德基K COFFEE完成了超1.37亿杯的销售量。

近年来,肯德基一方面全方位升級了K COFFEE,并发布K COFFEE与六神的跨界营销联名鞋商品;另一方面加快精品咖啡COFFii&JOY在全国各地的合理布局。目前为止,COFFii&JOY的店面总数做到了50家上下,遍布在一线城市等全国各地好几个大城市。除此之外,肯德基还与西班牙咖啡知名品牌Lavazza协作,创立了合资企业,上海市区设立了第一个亚洲地区官方旗舰店。

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从肯德基的脚步看来,其一直辛勤耕耘咖啡行业,完成了多知名品牌、多价格、多类目、多情景的合理布局。尤其是本次发布的干冻即溶咖啡,更弥补了肯德基在速溶咖啡咖啡行业的空缺。这一类目近些年在中国销售市场比较时兴,不断涌现了三顿半、永璞及其时萃等知名品牌,在其中三顿半更在2020年得到 了过亿人民币B轮股权融资。

做为一个有发展潜力的类目,咖啡近年来吸引住了某泉、伊利牛奶、蒙牛乳业等饮料品牌大全跨界营销进入,另外星巴克咖啡、雀巢咖啡、肯德基等也在持续加仓这一销售市场。2020年双十一期内,网上咖啡商品销售主要表现也比较醒目。数据信息显示信息,10月15日到3日,咖啡品类同比增长率1900%,领先食品类生鲜食品,在其中耳挂、咖啡液、胶襄咖啡超5000%提高,三天销售量已所有超过上年双十一。

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