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创意销售并存,携程获得“营销奥斯卡”艾菲奖。

2020年,在网上直播已不是新鲜事儿,而直播带货也是变成店家和服务平台最重要的营销方式之一。12月11日,拥有 “营销界奥斯卡奖”之称的2020大中华地区艾菲奖举办颁奖典礼,携程BOSS直播精英团队得到 “2020艾菲奖——观光旅游类特等奖”。它是携程初次夺得艾菲奖,携程也是这届唯一得到 特等奖的在线旅游平台服务平台。

创意销售并存,携程获得“营销奥斯卡”艾菲奖。  甘肃公务员论坛 长沙市教育网 上海激光打标机 蛇口集装箱查询 四川交通职业技术学院教务处 北京百姓堂 广州旅游网站 广州企业邮箱 郑州玻璃门维修 柯桥招聘网 第1张

什么叫极致的营销?艺术创意、销售量二者缺一不可。前面一种艰辛,后面一种特别是在难。携程直播精英团队已在这条道路上向前八个半月,摆脱旅行直播“只看好不带货”的预言。

2020年3月23日,携程执行总裁现任主席梁建章在海南三亚打开第一场“BOSS直播”,现场夺得1000多万元GMV,售完酒店餐厅将来3个月一套房库存量。携程在直播带货的雪道上,迈出第一行脚印。

自此,携程“BOSS直播”精英团队,变成多省份“预苗后第一批游客,促使好几家高星酒店餐厅加血,数十万旅行从业人员重回职位。

创意销售并存,携程获得“营销奥斯卡”艾菲奖。  甘肃公务员论坛 长沙市教育网 上海激光打标机 蛇口集装箱查询 四川交通职业技术学院教务处 北京百姓堂 广州旅游网站 广州企业邮箱 郑州玻璃门维修 柯桥招聘网 第2张

截至2020年12月,携程在5网络平台直播超100场数,总计成交量超24亿人民币,总收看人数超1.7亿人。3000好几家酒店餐厅、航空公司、旅游景点、到达站变成“直播志同道合者”。每日三万人应用携程开发者平台。另外,携程直播衍化近百个粉丝团,聚扰大量活跃性旅行客户。携程直播不断危害客户消費管理决策,收看直播隔日及之后下普通用户超65%。

从3月末的领域逃生刚开始,携程直播慢慢演变为带动旅行消費、推动社会经济的推进器。梁建章领着携程直播精英团队深层走遍全中国,与当地政府共商振兴。6月,携程直播出航,在28我国108省269城,同歩带动旅行再生。

预苗后旅行营销谋新,携程直播连通从“种树”到“带货”的通道后,更将高星酒店餐厅以外的旅行商品导入直播间。飞机票、休闲度假路线、门票费、旅行伴手礼等,根据携程直播精准推送千万客户。

2020年,旅行业从遭到重挫迈向再生,酒店餐厅从门庭冷落到满房,携程直播印记领域战疫史。而艾菲奖自1968年开创,推动全世界成效营销50年,特别是在嘉奖“提升窘境”“达到总体目标”的营销,重视挑戰水平和积极意义。

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